PROGRAMMING OBJECTIVES
• To become the leading source for healthy
lifestyle-related information specific to Hispanics.
• To enlighten and inform in an entertaining way through
vignettes, personal stories, engaging live
exhibitions, cooking demonstrations, human interest
stories and the latest medical advances with one
ultimate goal – to reduce adult and childhood obesity.
• To establish a relationship between the Salud Vital cast and their audience and become a trusted source for
health information.
• To develop an internet portal with an interactive
website so that viewers have another source to get
health information.
• To take the Salud Vital cast into the community,
reaching Hispanics where they live and play. |
