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PROGRAMMING OBJECTIVES
• To become the leading source for healthy
lifestyle-related information specific to Hispanics
• To enlighten and inform in an entertaining way through
vignettes, personal stories, engaging live
demonstrations, cooking demonstrations, human interest
stories and the latest medical advances with one
ultimate goal – to reduce adult and childhood obesity
• To establish a relationship between the Salud Vital
cast and their audience and become a trusted source for
health information
• To develop an internet portal with an interactive
website so that viewers have another source to get
health information
• To take the Salud Vital cast into the community,
reaching Hispanics where they live and play |
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